Plaza Premium Group taps The Knot Group as North American AOR
Owner of the world’s largest independent airport lounge network appoints PR agency representation across North America
The world’s market leader of airport hospitality solutions, Plaza Premium Group, has named The Knot Group as public relations agency of record. The Knot Group will raise awareness for Plaza Premium Group’s four core airport business lines across North America – pay-per-use airport lounge concepts Plaza Premium Lounge and Plaza Premium First, airport transit accommodation Aerotel and Refreshhh by Aerotel, airport meet & greet service Allways as well as a portfolio of airport dining concepts. The Knot Group will also oversee influencer relations across North America and build strategic in-market brand and media partnerships.
Visit the Plaza Premium Group newsroom for hi-res images, videos and media information: plazapremiumlounge.theknotgroup.com
Plaza Premium Group is an award-winning airport hospitality industry leader with over 160 locations at 42 international airports globally and serves over 14 million passengers each year. It’s eponymous lounge concept, Plaza Premium Lounge has presence across four Canadian airport hubs, with 15 lounge spaces in four markets (Toronto, Vancouver, Winnipeg, Edmonton), while Aerotel has been enjoyed by North American travellers transiting Singapore, Abu Dhabi and Hong Kong since its inception. The group also has exciting expansion plans in North America this year – more news to follow.
Founded over 20 years ago by CEO Song Hoi-see, who discovered an opportunity in the airport hospitality market by happenstance: A former investment banker turned-entrepreneur, Song found himself flying economy class without the airport lounge privileges he had previously enjoyed. Determined to address his pain point alongside other business travellers like himself, he was committed to “make travel better,” consequently Song pioneered the world’s first independent airport lounge, open to all travellers regardless of airline or travel class. The pay-per-use model differs from traditional lounges, which provide access based on airline travel class and frequent flyer programmes.
The company has extensive experience serving other airlines in their eponymous lounge as well as managing and operating the lounges of Star Alliance, American Express Centurion, SkyTeam, Cathay Pacific Airways, Singapore Airlines, China Eastern Airlines, China Southern Airlines. Beyond its lounge portfolio, over the last 20 years, Plaza Premium Group has worked hand-in-hand with leading international airports including London Heathrow, Singapore Changi, Abu Dhabi, to name a few, to develop other innovative airport hospitality solutions to transform the on-ground airport experience.
About The Knot Group
The Knot Group is a catalyst for conversations and meaningful experiences for corporate clients and brands that span the fields of arts, culture, events, food, lifestyle, fashion and beauty.
Founded in Toronto in 2009, The Knot Group is a visionary Public Relations and Events agency that provides a polished yet personal approach to services across North America. With an extensive network of media and influencers, the forward-thinking agency is recognized for implementing creative strategies.
The Knot Group’s PR division specializes in delivering strategic plans that gain results, cultivate ongoing relationships, and establish clients as industry leaders. The events management and production division is dedicated to developing bespoke experiences that leave guests with lasting brand impressions.
Partner & PR Division Lead, The Knot Group